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Made in Ukraine

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How we created a brand book for a vascular surgeon

Explanation of the corporate identity concept in terms of idea - implementation - result

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The main goal was to create a corporate identity that would reflect Anastasia Friedrich's professionalism, reliability and modernity as a vascular surgeon.
It was important that the style emphasize her expertise and ensure a positive perception by potential patients and partners.

KEY ASPECTS WE FOCUSED ON

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Elegance and precision

It is important to emphasize the high level of skill and attention to detail

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Cleanliness and simplicity

To create trust and a sense of professionalism

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Modernity

To ensure that the style meets the latest trends in the medical field and design.

INCARNATION

LOGO

Shape: The logo has clean lines and geometric shapes that symbolize precision and stability. The use of abstract elements, such as smooth curves reminiscent of blood vessels, creates an association with the field of activity.
Color palette: The chosen colors are blue and gold. Blue symbolizes trust and security, and gold symbolizes premium and professionalism. The shades were chosen to provide an elegant and stylish look.
Font: A modern and clear font was chosen that is easy to read and emphasizes a professional image.

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BRANDBOOK

Visual elements: The brand book includes clear instructions on how to use the logo, including options for placing it on different backgrounds, sizes, and spacing. It also contains details on the proper use of color palette, typography, and graphic elements.
Branded palette: Specifies the exact shades of colors with their codes (HEX, CMYK, RGB) to ensure consistency across all materials.
Fonts: Provides primary and secondary fonts for use in various types of communications, from business cards to websites.
Branded elements: Provides templates for documents, business cards, envelopes, notepads, and other materials to ensure a consistent brand look and feel.

RESULT

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The result of the work was the formation of a coherent and recognizable image for Anastasiia Friedrich. The logo and corporate identity look modern and professional, which helps to establish trust on the part of patients and partners.

The brand book provides clear instructions for further use of the corporate identity, ensuring consistency across all communications and marketing materials.

As a result, the created visual identity emphasizes expertise and modernity, which helps the client stand out from the competition and create a positive impression among the target audience.

Discover new opportunities for your business development and get a recognizable visual “face” of your brand.
Don't hesitate and leave a request for a consultation.

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