How we created a brand book for a vascular surgeon

KEY ASPECTS WE FOCUSED ON

LOGO

Shape: The logo has clean lines and geometric shapes that symbolize precision and stability. The use of abstract elements, such as smooth curves reminiscent of blood vessels, creates an association with the field of activity.
Color palette: The chosen colors are blue and gold. Blue symbolizes trust and security, and gold symbolizes premium and professionalism. The shades were chosen to provide an elegant and stylish look.
Font: A modern and clear font was chosen that is easy to read and emphasizes a professional image.

BRANDBOOK

Visual elements: The brand book includes clear instructions on how to use the logo, including options for placing it on different backgrounds, sizes, and spacing. It also contains details on the proper use of color palette, typography, and graphic elements.
Branded palette: Specifies the exact shades of colors with their codes (HEX, CMYK, RGB) to ensure consistency across all materials.
Fonts: Provides primary and secondary fonts for use in various types of communications, from business cards to websites.
Branded elements: Provides templates for documents, business cards, envelopes, notepads, and other materials to ensure a consistent brand look and feel.

The result of the work was the formation of a coherent and recognizable image for Anastasiia Friedrich. The logo and corporate identity look modern and professional, which helps to establish trust on the part of patients and partners.

The brand book provides clear instructions for further use of the corporate identity, ensuring consistency across all communications and marketing materials.

As a result, the created visual identity emphasizes expertise and modernity, which helps the client stand out from the competition and create a positive impression among the target audience.

Discover new opportunities for your business development and get a recognizable visual “face” of your brand.
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