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What is Google Business Profile?
Google Business Profile, formerly known as Google My Business, is a free tool for business owners and organizations that allows you to manage how your business appears on Google Search and Google Maps.
Advantages:
Interaction with customers
Reviews and answers
Reviews can affect the reputation of your business.
Check for new reviews and respond to them regularly to show that you value the customer's feedback.
Publication of photos and promotions
Photos can help customers visualize what they will receive. Post new photos of products, services or events regularly.
FAQ
Is Google Business Profile free?
- Yes, this is a free tool from Google
Do you need to verify your business?
- Yes, verification is necessary to confirm the authenticity of your business.
How can I respond to customer reviews?
- You can respond to reviews directly from your Google Business Profile.
Can I add multiple locations for my business?
- Yes, you can add and manage multiple locations through your profile.
Can I hide my address if I work from home?
- Yes, you can indicate that you have a service area and hide your physical address.
Our clients
Best practices for customization
Defining the service area
List the cities, zip codes, or other areas you serve. Try not to extend your zone beyond a 2-hour drive from your business location.
Account access management
You can add users to your profile or to a group of places that contains more than one of your profiles. It can help you manage your business's online presence.
Google Business Profile is a powerful tool for increasing the visibility of your business on the Internet. By following best practices and regularly updating your profile, you can attract more customers and increase your reputation.
Why should you use the services of digital marketing specialists to place and promote your profile in Google Business Profile (Google My Business)?
Google Business Profile is a key tool for local SEO and online business promotion. However, effective use of this tool requires deep knowledge and experience. Here are some reasons why you should contact our digital marketing agency:
● Expertise: We have a team of experts who specialize in local SEO work. We know how to optimize your profile to get the best results.
● Time resources: Setting up and managing a profile can be time-consuming. By taking over this function, we will allow you to focus on higher priority business tasks.
● Constantly updated: Google regularly makes changes to its algorithms. We monitor these changes and adapt our promotion strategies accordingly.
● Comprehensive approach: We offer comprehensive services, including contextual advertising on Google, content marketing, advertising on social networks, etc. This means that your Google Business profile will be integrated into the overall promotion strategy.
● Analytics and reporting: We will provide regular reports on the performance of your profile, helping you understand which strategies are working best.
● Competitor analysis: We analyze competitors to determine what strategies they use and develop a plan to help you stay ahead of them.
● Individual approach: Every business is unique. We develop individual strategies that meet the specific needs and goals of your business.