SMM for Ukrainian business: what formats work now?
TRENDING CONTENT FORMATS IN 2024
Content remains the main thing in the world of SMM, but what kind of content attracts attention is constantly changing. Let's look at the formats that work best today.
SHORT VIDEOS
In recent years, there has been a rapid growth in the popularity of short video formats. TikTok, Instagram Reels, and YouTube Shorts are three platforms where short videos with a creative approach can get a huge reach. It is important to follow the trends and create content that will be understandable and interesting to your audience.
INTERACTIVE CONTENT
This includes various polls, quizzes, quizzes, contests, and voting. Such activities help to attract subscribers, increase engagement with content, and enable businesses to better understand their audience's preferences.
LIVE BROADCASTS
This is a great way to interact with your audience in real time. You can showcase new products, answer questions, or hold training sessions during livestreams. Facebook, Instagram, and YouTube all offer the opportunity to host such broadcasts, increasing your reach by sharing your live broadcast with your followers.
USEFUL TIPS AND EXPERT ARTICLES
Ukrainian users appreciate content that brings specific benefits: tips, instructions, and lifehacks. Posts on LinkedIn or a company blog that provide expert advice or share research findings help increase brand credibility.
USER-GENERATED CONTENT (UGC)
Involve your customers in content creation. Ask them to share a photo of your product, leave a review, or create a video review. Such content is usually perceived more naturally and is more trustworthy than standard advertising.
ADAPTATION OF THE SMM STRATEGY TO THE UKRAINIAN MARKET.
Today's environment dictates that you constantly review your social media strategy. To be effective, businesses should consider the following recommendations:
Focus on values and social responsibility. Supporting social initiatives, charitable projects, or even highlighting your own corporate social responsibility activities is important to the Ukrainian audience. People look for brands to reflect their values.
Broadcasting transparency and honesty. Consumers are becoming more and more critical, so companies should avoid overly promotional and aggressive messages, too intrusive promotions. It is worth demonstrating honesty and openness in every aspect of communication.
Flexibility in formats. Don't be afraid to try new approaches and experiment with different formats. This will help you stand out from the competition and maintain interest in your content.
In general, to succeed in SMM in Ukraine, it is important not only to follow trends but also to take into account the peculiarities of the local market and audience behavior. Your SMM strategy should be lively, flexible, and customer-focused, as this is the only way to get closer to your audience and turn your followers into loyal customers.