HOW TO BEGIN WORKING WITH A DIGITAL AGENCY?
INSTRUCTIONS FOR CLIENTS (TO AVOID WASTING TIME AND MONEY)
STEP 1.
FORMULATE YOUR EXPECTATIONS (AND SET YOUR BUDGET)
The first thing that should be on your mind is not “I want advertising,” but “What is my goal?” The answer to this question will help us both.
● Specific business goal: What do we want to achieve? (For example: increase sales of a specific product by 20%, get 500 requests for a service, increase brand awareness in a new city).
● How much are you willing to invest? Your marketing budget is not a taboo subject. A clear understanding of your financial constraints allows us to immediately offer realistic and effective tools.
● Who is your ideal customer? Describe them in detail. Age, gender, interests, where they live, their “pain points” and fears. This accounts for 80% of the success of any advertising campaign.
STEP 2.
FILL OUT THE BRIEF AS COMPLETELY AS POSSIBLE
(THIS IS NOT A WHIM, IT IS A MAP!)
We understand that a brief can sometimes consist of 30 questions. But believe us, each one is important. Why can't you just “tell us everything on the phone”?
Important: Your completed brief is a technical task for our team. It saves 2-3 hours at the first meetings, allows us to immediately move on to discussing strategy and avoid mistakes in positioning.
Your brief is ready! You can find it here: https://osadchiy.org/brief-digital.
What must be included:
● Links to your website and social media accounts.
● Links to 3-5 of your main competitors (we need to know who we're up against!).
● Your unique selling points (USPs) and pricing features.
STEP 3.
FINALIZATION: VISION AND COMMERCIAL PROPOSAL
Once we receive a comprehensive brief from you, we take a pause for analysis.
● Data processing: Our team of experts studies your business, competitors, and the goals you specified in Step 1.
● Vision formation: Based on this analysis, we develop a clear vision for promoting your project (which channels, which tools, which expected deadlines).
● Commercial Proposal: You will receive a personalized commercial proposal that meets your specific needs and budget.
● Optional: If we need clarification to finalize the strategy, we will suggest a short phone call. If the brief is filled out perfectly, we will immediately proceed to sending you a proposal.
CONCLUSION: WE STRIVE FOR RESULTS, NOT PROCESSES
Your success is our success. High-quality preparation for working with Osadchiy Agency accounts for 50% of a project's success. We guarantee that the more detailed your answers to our questions are before the start, the faster you will see real results!