WHY ADVERTISING ON TIKTOK IS NO LONGER FOR TEENAGERS
(AND HOW BUSINESSES CAN USE IT)
Who is on TikTok now?
According to research, more than 40% of the Ukrainian TikTok audience is aged 25-44. And the solvent 30+ group is growing rapidly. This means:
Why is TikTok advertising already working in Ukraine?
Since April 2025, TikTok has already opened the possibility of launching advertising in Ukraine.
Businesses have the opportunity to launch:
Ukrainian agencies are already testing these formats and getting impressive results: lower cost per lead, higher engagement, and scalability without losing quality.
Creative approaches: not a banner, but a story
“Old” advertising doesn't work on TikTok. It's all about authenticity and real content.
Here are some approaches that work well:
Examples of Ukrainian cases:
Silpo - launched a series of videos with branded features and hashtags adapted to trends
Prom.ua - tested Spark Ads with customer feedback, result: increased trust and clicks
Small brands of clothing and cosmetics (for example, Koshtura or TOY): promotion through live videos without production - short, honest, sincere
Ukrainian volunteers - promote the collection on TikTok through trends, cooperation with bloggers, and empathetic stories.
Influencer marketing: how not to blow your budget
TikTok is a platform for nano- and micro-influencers. A blogger with 5-30 thousand subscribers can generate more sales than a million-dollar star. Why?
Make long-term collaborations, not one-time mentions!
What should businesses do right now?
Create a TikTok account and don't be afraid to be "imperfect".
Identify 2-3 topics that are interesting to your target audience.
See what competitors are already doing.
Find 1-2 micro-influencers and offer to collaborate.
Run minimal ads through TikTok Ads Manager - with the right settings.
TikTok is not just a platform for the new generation. It is a powerful tool for Ukrainian businesses in 2025 that combines trends, live communication, and real sales.
Anyone who manages to get in now will have an advantage. So, don't hesitate, break into TikTok and increase your sales with this tool.