Instagram Algorithm 2025: How to adapt your promotion strategy?
What has changed in the Instagram algorithm in 2025?
Instagram has focused on creating the most personalised experience possible for its users. Here are some of the key changes:
Focus on user interests
The algorithm analyses user behaviour even better: what they like, comment on, save and watch. Content that matches the user's interests is more likely to be included in the feed and recommendations.
Evaluation of original content
Instagram starts to actively fight reposts and non-unique content. Unique posts are getting more organic reach and getting into recommendations.
Increasing the weight of interactions
Even minor actions, such as interacting with stories or watching Reels briefly, now affect the algorithm. Your task is to make your content so that viewers want to stop for at least a few seconds and respond to it or post a reaction.
Algorithms for Reels and Stories
Video Reels continue to take precedence over static content. At the same time, stories with interactive elements have a higher ranking than reels. Add reactions, questions, and polls to your stories to engage as many users as possible.
Development of the search function
The algorithm optimises search by post texts, hashtags, and keywords, making it easier for users to find relevant content. In other words, it's an analogue of search engine optimisation, but for Instagram.
What metrics should you track?
To ensure that your strategy is working, you should regularly analyse the following indicators:
Changes to Instagram's algorithms in 2025 shouldn't be intimidating, as they provide more opportunities for those who are ready to adapt. Create unique, engaging content that resonates with your audience, and the algorithm will definitely work in your favour.
And if you need help in creating an effective promotion strategy, the Osadchiy Agency team is always ready to help to increase your business revenue and brand awareness.