WHEN THE BEST IS THE ENEMY OF THE GOOD: HOW “PERFECTIONISM” SLOWS DOWN YOUR MARKETING (AND REDUCES PROFITS)
INTRODUCTION: WE UNDERSTAND YOUR DESIRE FOR PERFECTION
At Osadchiy Agency, we understand perfectly well that your business is your pride and joy. And, of course, you want its online presentation to be perfect. That's a natural desire.
However, many successful projects that come to us face one common obstacle: marketing perfectionism. This is when the launch is delayed due to endless minor adjustments that seem to make the product brilliant.
Today, we want to explain why, in the dynamic world of digital, sometimes it's better to be timely than perfect. And how we can work together to help your business start making a profit faster.
WHY STRIVING FOR “PERFECTION” CAN BE RISKY
While we focus on the final 10% of improvements, the market continues to move forward. Here are three reasons why procrastination costs more than you think:
YOU ARE LOSING THE OPPORTUNITY TO BE THE FIRST
Essence: Every day of waiting is a delayed start to your advertising campaign. This means that your potential customers are currently going to your competitors who have already launched.
Our goal: We strive to quickly enter the market with a high-quality product so that we can immediately start generating leads and collecting data. The market won't wait, and we don't want your business to lose ground.
OUR BEST TEACHERS ARE REAL CUSTOMERS
Essence: You can argue for hours about whether the button should be red or green. But the best way to find out is to launch both options and see which one gets clicked more often.
Expert approach: Our experience shows that decisions that seemed “less than ideal” at the approval stage often turn out to be successful. Let's trust the target audience to make the choice.
FINANCIAL BURDEN FROM ENDLESS AMENDMENTS
Essence: The time of our specialists (designers, copywriters, PMs) is your budget. If we spend hours agreeing on a shade that does not affect conversion, that money could be spent on expanding the advertising campaign.
Our proposal: Let's base all changes, especially after launch, on data analysis. This way, we guarantee that your investments go towards real improvement of results.
HOW WE WORK: SPEED AND RESULTS
At Osadchiy Agency, we use an approach that ensures a quick and effective start:
The 80/20 principle: We achieve 80% of the ideal at the start. This is enough to be professional and competitive.
PM Focus: The role of our project manager is not only to organize the team, but also to protect your project from unnecessary delays. We help you prioritize so that you don't get distracted by details that don't affect your bottom line.
CONCLUSION: TRUST THAT BRINGS PROFIT
We appreciate your desire to do everything at the highest level. And we ask for one thing: trust our expertise when it comes to speed.
Our main rule is: “Launch quickly, measure accurately, improve continuously.”
If you are ready to turn your pursuit of excellence into quick and effective results, fill out our brief. We will make your business visible and profitable without delay!