UGC CREATORS: WHO THEY ARE AND HOW THEY CAN HELP YOU PROMOTE YOUR BUSINESS
WHO ARE UGC-CREATORS?
UGC stands for User Generated Content, meaning content created not by professional photographers or editors, but by your customers. UGC creators create content about brands but do not work for them. They differ from influencers in that their main strength is sincerity and naturalness. They can be:
SO HOW DO UGC-CREATORS HELP BUSINESSES?
BUILDING TRUST
People trust real reviews more than official advertising. Content from UGC creators is perceived as sincere, not paid advertising, like bloggers.
EXPANDING RECOGNITION
UGC has a high potential for viral spread, which helps brands reach new audiences. People share such content with each other, discuss it with each other, and actively comment on it.
BUDGET SAVINGS
UGC content is often cheaper to create than blogger ads or professionally shot and edited footage by a team of photo and video makers.
ORGANICITY AND INVOLVEMENT
Creators understand their audience, so their materials evoke an emotional response. They know how to show a product in the way their audience perceives it.
HOW DO I FIND UGC-CREATORS?
Find users who write about your brand or are your customers and offer them cooperation. They are already your loyal customers, so their content will showcase your product in the best possible way and look organic.
Invite customers to create content as part of contests with attractive prizes or motivate them with gifts and discounts from your brand.
Find professional UGC specialists on Instagram and freelance platforms.
UGC creators are your chance to create authentic content, attract new customers, and strengthen the connection with existing ones. Use this tool to stand out from the competition.