Instagram is visual — you need a compelling photo or a short video. On Facebook, people are more willing to read longer content, making it a good place for explanations or case studies. On Telegram, people want useful, concise information without unnecessary details.

When content doesn't match how people use a platform, they simply scroll past it.

You don't need to be everywhere. Choose one or two platforms where your customers actually spend their time — and focus on doing those well.

An active Instagram account and an up-to-date Google Maps listing are better than five abandoned social media pages.

Fewer channels, but each one active and tailored to its audience.